What is SEO And Why Does it Matter to Every Site Today?

In modern era, almost every business is online, thus Search Engine Optimization is essential for them to increase brand awareness and to reach target audience. So in short SEO creates that possible potential market for businesses. 

What is SEO?

Search Engine Optimization, mainly is a set of rules that should be followed by website or blog owners to improve website’s visibility in search engine results. These SEO protocols are quite essential for online marketing cum branding of a business.

The search engine bots display most relevant and popular search terms on search engine result pages (SERPs). It is important to use right SEO tactics to improve website rankings. Thus, it is an ideal method to improve website/blog quality to make them search engine friendly as well as user friendly.

SEO is a big term and we can recall it as an ocean of various tactics. But most important activities are:

1.     On site SEO

 It focuses on your content quality and website’s infrastructure such as meta tags, image titles and page speed etc.

2.     Off site SEO

 It is about the references to your website from other online sources such as backlinks from other sites. There are many other factors too!

How SEO Works?

In order to show up relevant and quality search results, all the search engines use particular algorithms to determine various aspects of websites. The main factors that search engines focus on are: backlinks, quality of your content and how relevant it is to your website niche, website speed, HTTPS, keywords and many more factors. The search engine crawlers or robots collect all the data from websites and all these factors are considered to show relevant results in SERPs. So it is important to optimize sites accordingly.

Why is SEO important?

It is a fact that most of the users tend to click on the top 5 to 10 suggestions in Search engine result page (SERP) so it is important to rank your website higher to generate more business on the internet.

Suppose you have created a website or blog but what is its purpose if no one knows about it and it ranks nowhere in the SERPs? As a result, all your efforts and money that you have put into making the website will be gone if you are not conducing SEO, neither you would be able to generate business from your website without SEO.

Here are some valid reasons why website SEO is important and you must use it:

1.     SEO is not an expense rather it’s an investment!

Yes, it’s true that SEO is not a cost but it is an investment. An investment with higher revenues! It enables you to grow your business like a pro and generate higher sales. So you should never consider it merely as expense because if done in a right way you can have great ROI.

2.     It helps reaching potential customers

People nowadays trust search engine results for almost every problem and their needs, so they go through the SERPs to find out best solutions for themselves. A survey has revealed that people consider results that are on the top. By ranking your site higher you can definitely reach your target audience.

3.    SEO increases brand awareness

SEO helps making your brand stronger, well recognized and more trustworthy. Suppose a person is conducting a search online and each time he comes up with your website link on the top then he will surely consider your website better than the others that are below your site in SERPs. So ultimately SEO helps branding your business and increases credibility.

4.    It can grow your business drastically

SEO helps you reach target audience and then turn the audience into business leads. This is how the top websites and even blogs have gained better business online. The main thing to consider is the right SEO approach.

5.    SEO helps you bypass competition

With the help of SEO you can easily defeat your business competitors through top search engine rankings.

Suppose there is another company providing same services as you do but they are not using SEO to optimize their presence but you are doing so then you are able to fetch more leads that will ultimately help your business grow.


After discussing all these things we can say how much importance SEO has for every business and how it can help grow them to be bigger brands.

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Nidhi Bakshi


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