Start an SEO Reseller Program for success in Digital Marketing

Start an SEO Reseller Program for success in Digital Marketing

SEO reseller program

An SEO Reseller Program is widely used by agencies to outsource their SEO business. This program helps agencies advertise SEO services as a part of their service offerings and seek SEO work from their clients. 

SEO Reseller Program is an essential element of a Digital Marketing campaign

Let’ face it. Digital marketing is an essential element of the overall marketing strategy of every business enterprise today. No matter what the size of the business is, or the industry vertical in which it operates, every business keeps aside a certain portion of its advertising & marketing spend on digital marketing.  

Businesses usually hire agencies to help them prepare a digital marketing roadmap for their enterprise. Faced with such an assignment, agencies typically tend to bundle SEO offerings as an essential element of any digital marketing campaign that they present to the business. SEO activities improve website traffic, make the brand more visible, bring tangible results to the business, and help improve the ROI in any marketing assignment. 

By following this approach agencies are able to convince their clients of the value of SEO and in this way are able to win sizeable deals from business enterprises, who prefer working with one agency rather than outsourcing different elements of their digital marketing strategy to different service providers. 

After winning the business, agencies outsource the SEO services to reliable SEO services providers under an SEO Reseller Program.

Selecting the right SEO services provider

This is a critical function in any SEO Reseller Program and requires careful handling to ensure successful outcomes. Before you identify and outsource to a partner, ensure that you have done your homework.

Get references from real people:

Rather than obtaining information from websites or online references, it is a best practice to obtain references from real people who have hands-on experience of working with SEO services providers and can vouch for their skill-sets, work ethics, and ability to deliver on critical and time-bound SEO work. If possible, meet your potential SEO services provider face-to-face or virtually using online tools. 

Business operations since when?

Never enter into business dealings with SEO providers who have just started their operations. They might not have the experience. Another risk is that they might shut their business anytime. Always trust SEO providers who have been operating since 5+ years and have ongoing operations and assignments from which they can relate and share their experience. Usually, such SEO providers also have regular staff, and the chance of them closing shop is negligible.

Experience and expertise in your niche industry

Look out for those SEO providers that have experience and have worked in your client’s niche industry before. They would be familiar with the nuances of those industries and would be able to quickly address similar challenges facing your clients and come up with an SEO strategy focused on short term and long-term goals. 

Payment structure and cost

Give preference to those SEO providers who provide value for money. This means that being the cheapest is not always the best. Rather having a mid-way policy where you get good quality and reliable service against a decent payment and cost structure is the best way to move forward. 

For this, you have to negotiate and work out the best deal with the SEO provider that you have chosen, so that it is a win-win situation for you as well as the provider.

Quality of communication

Check out the quality of communication of the SEO services provider. They must be able to read, write, and speak fluent English and be available to answer phone calls and respond quickly to emails. 

Check out with a trial project

Check the quality standards of the potential SEO services provider by giving them a trial project to check their quality, communication and delivery commitments. Their performance on the trial project will go a long way in helping you determine whether they live up to their promises.


An SEO Reseller Program is an excellent way to sell SEO services and increase your market size. By following the above check-list, you would be able to find the right SEO services partner to whom to offer your services.

Ten Easy And Free Ways To Boost Traffic To Your Online Store

Ten Easy And Free Ways To Boost Traffic To Your Online Store

As an online retailer you might have spent thousands of dollars on your website and are now looking to increase traffic and grow your business.

Building The Right Marketing Strategy For SMBs

Building The Right Marketing Strategy For SMBs

Small and medium sized businesses form a large segment of the Canadian business landscape. These businesses are owner driven and mostly family-owned. Some have been in operation for over a century, while some are startups, that have been set up by young college graduates who have a great idea.

Top Reasons Why You Should Use Facebook Marketing Services for Your Business

Today, social media marketing is one of the important areas that businesses must perform well in if they want to stay relevant. However, not all social media channels have the same importance level and you need to determine the medium that suits the needs and goals of your business. Facebook is one of the most commonly used social media platforms today. This means that almost all your target audiences are spending their time on this platform and you can advertise or engage with them. Read on to know why you should invest in Facebook advertising for your business. 

Drive Revenue

Using an effective setup, facebook marketing services can be used to nurture leads through the sales funnel. It is quite easy to develop a highly converting campaign and give warm leads what they are looking for at the perfect timing. You can make use of this social media platform to lead your clients to make a sale. You should be able to pinpoint audiences at every stage of the marketing funnel and ensure that your campaigns are customized to the end user accordingly. 

Keep your Audience Engaged

Businesses must warm up their audiences to maintain interest, build trust, educate them of the advantages of your solutions and ready them for your sales pitch. Most of your audiences are spending their time on Facebook and it makes lots of sense to engage with them there. These is a better technique instead of driving leads and traffic to your website and take people away from the Facebook experience that they are enjoying. Businesses should drive conversations and actions within this platform. This will keep your business top of mind and will make it easier for you to nurture the relationship with your target audiences.

Facebook Advertising Is Measurable

With Facebook marketing there is no guesswork because results are measureable. The numbers will always speak for itself. Businesses will be able to see how many clicks, impressions, and conversions they are receiving. To track conversions, businesses need to install conversion pixels on their website to keep track of activity. This is something that you can easily get from your seo marketing services. Your will be able to track the effectiveness of your Facebook campaigns and know the strategies that are working and those that are not effective.

Grow Your Blog Traffic

A blog will not go anywhere without traffic. Businesses can utilize Facebook advertising to expose their blog to millions of people and generate instant traffic across the globe. By advertising your blog, you will gain more credibility and trust with your target audiences. Furthermore, blogs are an ideal way of building a deeper connection with customers. Furthermore, with this social media marketing, you can bridge the gap that exists between your blog and traffic. 

Drive repeat business

With facebook marketing services, businesses are able to drive repeat business from customers who have made purchases from your brand before. Businesses can use their audiences feature to import their customer emails to their Facebook advertising campaign. This will enable them to advertise directly to their target audiences that are most likely to make a purchase.

Increases your SEO rankings

Search engines mainly depend on social signals to rank websites. Social signals are mainly the activities on your social media content. This activity may include comments, shares, and likes on your posts or videos. Facebook advertising can help businesses to boost their social signals and this will have an indirect effect on their SEO ranking. 

Educate New Customers

Apart from converting customers, Facebook offers immense benefits to your sales funnel. It is a powerful tool for customer support and retention. You can use this platform as your service channel, and customers will not despise visiting it as much as they do to help desk tool. With seo marketing services you can also develop organic content that is focused on educating new and existing customers. This will help you to address any common customer questions and educate and empower them. Old and new customers will know that they can visit your brand’s Facebook page for answers and tutorials to their questions. 
Businesses need to pay attention to their Facebook marketing strategies owing to its clear and proven use at each step of the sales funnel. Even with its benefits, many marketers do not want to determine how Facebook advertising helps them to win. Your audience and target customers are already on Facebook and the advertising capabilities of this social platform make it easier for businesses. Take your business to the next level today through Facebook advertising.