Social Media Trends: The 7 Trends that will Change 2020

Social networks are a decisive element in the online communication strategies of brands and SMEs. Here is a summary of the top 7 news items that represent Social Media Trends of 2020.




Staying up to date in the age of social networks is not easy, the news appears every day and the social networks themselves are constantly changing. For a good marketer, who uses digital channels to activate marketing strategies, it is necessary to always stay informed on the evolution of Trend Social. Because, as we know, anticipating often is the winning move . Here then is an overview of Social Media Trends 2020 that will still manage to upset our habits.

Content Index

1. The charge of the new social networks (Tik Tok)
2. Videos and stories: Social Media Trends on the rise!
3. Social Media Wellness: Digital Detox
4. Augmented reality, everywhere!
5. The end of the Fake News
6. Artificial intelligence and chatbot
7. From great influencers to micro-influencers


1. The charge of the new social networks (Tik Tok)


It was not possible to start from the social network that most of all dominated the scene towards the end of 2019. Last year's end figures speak of about 750 million users registered on Tik Tok . A rapid and inexorable advance that cannot be underestimated. Of course, this does not mean that the so-called Big Five (Facebook, Instagram, Twitter, LinkedIn and Youtube) will give way, but that marketers will still have to integrate Tik Tok into their strategies. Each brand will have the task of evaluating how much economic return an account could  generate on this platform, based on its audience and the communication system used.


2.Videos and stories: Social Media Trends on the rise!

By now even the posts accompanied by the image seem to be about to end their viral load. What really matters today is the video aspect, which is much more performing in terms of engagement . Closely connected to this aspect are the Stories, a true social trend of 2020 . Their use made of short and engaging, flowing and easily forgettable posts is the real news of the last few months. More and more companies have used it in their strategies in 2019 and the trend seems to be strengthening also for 2020!


3. Social Media Wellness: Digital Detox

There are times when we become aware of the exaggeration in social use. The fault of the Content Shock , of a number of contents much higher than what we would really be able to read (and internalize) and of our habits, now made of smartphones and social networks. One of the 2020 trends will be precisely linked to this relationship between social and mental health. People slowly begin to become aware of how the exaggerated use of social networks can undermine their mental health. It is a real Social Media Wellness based on digital detoxification processes.

This revolution is unlikely to lead people to delete accounts, but certainly to rationalize their access, making sure to find the right balance between real life and social life. And companies will have to take this into account.


4. Augmented reality, everywhere!

Thanks to 5G there will be a real explosion of augmented reality and virtual reality . More and more brands will integrate this technology into their communication strategies, raising the creativity of each individual post, with the aim of increasing user involvement. Experts are already talking, for example, about a new frontier of tourism, with customers who, thanks to virtual reality, will be able to preview a place before making the decision to book.


5. The end of the Fake News


Among the social 2020 trends there will be a further decrease in fake news . Already from 2018 to 2019 fake news has dropped by about 10%, but the tightening of social networks is even more decisive for 2020. The restrictions and regulations will become increasingly rigid to minimize any false or distorted news. These will happen because social media cannot afford to lose authoritativeness towards users. Less trust also means less commercial opportunities for companies, that's why a crackdown on fake news is necessary for everyone.


6. Artificial intelligence and chatbot

2020 will then be the year of Artificial Intelligence. The chatbot will become a major social trends in 2020, and most companies will use them to communicate with their users. On the other hand, Artificial Intelligence will be able to produce an incredible amount of data from which companies and marketers will have to extrapolate the correct web digital marketing strategy.


7. From great influencers to micro-influencers

Another social media trends destined to make space in 2020 is the world of micro-influencers . In these times we have seen how influencer marketing has often proven to be fundamental for brand strategies. 49% of consumers say they rely on the advice of influencers when purchasing. However, it is clear that such a strategy often requires high economic expenditure. Here among the social trends of 2020 there will be that of relying on micro or nano influencers , i.e. influencers with non-stratospheric followers, estimated between 1,000 and 10,000 followers.

These are the main social trends for 2020! Make a note of it and above all remember one thing: we had
warned you!
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